In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ In Influencer Marketing, there are a series of Dos and Don’ts that all brands should consider before developing […]
Make Up in Paris
For 2019’s MakeUp in Paris event in June Wearisma’s Head of Client Services, Charlotte Darby, was delighted to outline The State of French and British Luxury Influence. We analysed the online conversation and impact of luxury influencers in the UK and France and, from that data, we provided recommendations on how brands can get the […]
How to Embrace Diversity… Authentically
With Pride Month going on, we’ve been thinking about the global conversations that now exist on social media that both connect people and allow us to express individuality whilst building collective identities in stronger ways than ever. Now, not only are we individuals who live in physical communities, we have identities that define us online […]
The Top Luxury Car Brands by UK Influencers Q1 2019
Wearisma is excited to announce the launch of ‘The State of UK Automotive Influence’. This new whitepaper is full of data-driven insights, revealing how UK influencers are discussing cars online in Q1 2019. The automotive industry has been described as a vital part of the UK Economy and our research reveals that influencers have a […]
Instagram Branded Content Ads – what does this mean for marketers?
This week, it was announced that Instagram will now allow businesses to push ads posted through influencers to bigger audiences, who may not follow the brand or the influencer. While this may help marketers reach more audience with potentially more targeted creatives, they risk missing the key benefit of working with influencers. At its heart, […]
Wearisma and Hearst Launch ‘The State of UK Automotive Influence’
The automotive industry is without a doubt one of the UK’s key sectors. As with any industry, technological advancements and changing socio-political interests has impacted the landscape of the automotive industry. Last week marked the launch of ‘The State of UK Automotive Influence’, a joint white paper between Hearst and Wearisma. This report provides never-before-seen […]
The Rise of the Sustainability Influencer
Sustainability is now regarded as one of the key factors influencing consumers’ purchase choices. Wearisma investigated how influencers discuss the topic with their audience and how that may be leveraged by luxury brands. Below is a repost from our Founder and CEO Jenny Tsai’s piece in Luxury Briefing. Influencers are using social media to inform […]
Part Two: Emoji Marketing for 2019 with Wearisma’s latest launch
In the second part of our two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019 in 5 different regions. Emojis are used the world over with many such as linguistics professor and […]
Two-Part Series: Emoji Marketing for 2019 with Wearisma’s latest launch
In the first of a two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019. Once hailed as one of the world’s fastest growing languages, Emojis (i.e. picture-words) have solidified their position as […]
Influencer Marketing for Mother’s Day
UK Mother’s Day is right around the corner! Boots, Pandora and Rose & Grey were among brands to execute innovative Mother’s Day campaigns last year but which Influencers and what type of content received the most interest? Mother’s Day represents a lucrative opportunity for brands to assist consumers set to purchase gifts for the important […]
Wearisma’s Influencer Insights: Japan
In the first of our new series investigating Influencer Marketing around the globe Wearisma has conducted a deep dive into Influencer Marketing in Japan. Find out which brands and Influencers are paving the way and driving online conversations in this region.
Crowd Pleasing Cosmetics [Infographic]
As part of our partnership with CEW France to create The State of French Beauty Influence White Paper, we have discovered the specific cosmetics that brands should be promoting online with the help of Influencers. We have revealed the cosmetics that are not only the most popular with Beauty Influencers but the ones that produce […]
How are leading FMCG brands doing Influencer Marketing?
Fashion and Beauty brands easily lend themselves to social media promotion due to the visual nature of their products. So, when engaging in Influencer Marketing the main question for these brands is ‘who?’. Due to their products being more functional than visual, FMCG brands showcase innovative Influencer Marketing strategies to grab people’s attention. Recently, consumers […]
How can K-Beauty Withstand Global Competition: Lessons from France
Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from France – a country that plays an important role in the cosmetics industry, both nationally and internationally, Wearisma has revealed winning influencer marketing strategies that K-Beauty brands can implement to ensure online domination. […]
Influencer Marketing for J-Beauty: Lessons from France
Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched ‘The State of French Beauty Influence’ white paper. This joint publication delivered fresh insights into the growth of the beauty industry and how Influencers are driving online conversations in this sector. The global […]
Wearima Launches The State of French Beauty Influence with CEW France
Last Week, Wearisma announced a new, one of a kind partnership with CEW France – an international network of key stakeholders within the world of beauty. This partnership has resulted in the publication of ‘The State of French Beauty Influence’ a joint white paper revealing never before seen, valuable insights into the emerging French beauty […]
Influencers Reveal the Makeup of China’s Beauty Industry
The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for digital disruption. ‘Born-digital’ and independent beauty brands have been growing four times as fast as the larger legacy brands, revealing a clear preference for novelty among global beauty consumers. Our own analysis further […]
#CoupleGoals
As Valentine’s day draws near, love is in the air and #CoupleGoals are on our timelines. While declining marriage rates may have you questioning the legitimacy of the ‘Happily Ever After’, they fail to reveal the changing shape of modern day romance. For example, the UK’s Office of National Statistics reported that the fastest growing […]
Top 4 Influencer Marketing Predictions for 2019
Happy 2019! 2019 is officially in full swing and Influencer Marketing has already experienced significant advancements. As the industry grows from strength to strength brands and Influencer Marketers alike need to continually adapt or risk being left behind. At Wearisma, our data and analytics teams have identified 4 key upcoming trends to help you get […]
Which Luxury Giants are topping the Japanese influencer tables?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Who was Japan’s most popular Fashion Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Which top Beauty Brands are mentioned most by Japanese Influencers?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Which French Luxury Brand tops the most mentioned table in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Who was France’s most popular Fashion Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]