With the world at home, online retailers have soared at the hands of the lucrative “see it, shop it” fast-fashion market. Relying primarily on social media sales strategies, brands such as Oh Polly are going from strength to strength across the globe – but how are they winning the influencer game? While the trusted likes […]
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have” to a necessity for driving traffic, revenue, and reaching global audiences. To help you assess the effectiveness and virality of your campaigns, we’ve outlined the top ways that luxury powerhouses are tapping into wider demographics to promote events, […]
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed that brands who aren’t inclusive and who don’t partner with the right influencers to help them tackle socio-political issues can suffer reductions in engagements and loss in brand interest. To give you an example of the influencers brands […]
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the Timeline’, with this week’s discussion focussing on ‘The Business of Sustainability’. Wearisma’s CEO and Founder Jenny Tsai is joined by a fantastic cohort of guest speakers: Diana Verde Nieto, Co-Founder, and CEO of Positive Luxury, Kaye Carmichael, luxury […]
TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App
With 800 million active users it goes without saying that TikTok has taken over the Social Media sphere. Having been labeled the fastest growing social media platform in the world influencers are flocking to the app to reap the benefits of the high engagement rates and increased exposure. With user numbers increasing by the day, […]
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands must understand the topics that are driving conversations in their key markets. Wearisma’s Insights team has pulled the most trended hashtags from Q2 and, unsurprisingly, #StayHome has emerged as a top contender across the board. However, as you’ll […]
[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. Update: We’ve just made it that much easier for you to accurately measure the effectiveness of your Engagement Campaigns! Wearisma’s […]
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to the closure of gyms, the industry was expected to suffer. However, consumers adapted. As they shifted to in-home or outdoor workouts, the buzz surrounding health & fitness began to rise. In fact, Wearisma’s data tracked an 84% increase […]
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month we’ll be joined by a series of industry experts where we discuss how to cut through the noise, generate meaningful impact, and cultivate engaged online communities. Marketing is changing faster than ever. Join us in disrupting the timeline to […]
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content […]
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and […]
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with their consumers. As the dust settles on our new reality, influencer marketing has emerged as a leading channel for its ability to help brands build communities and engage consumers in a consistent and authentic way. The uptake in […]
Clicks and Sales Tracking: Complete your marketing funnel with Wearisma’s new tool
How can you accurately measure if you’re generating an impactful and cost-effective influencer marketing campaign? Wearisma’s newest launch is the answer. Our new Clicks and Sales Tracking tool will help you fill in the blanks and generate an accurate picture of your overall ROI. Instead of guessing where your site traffic is coming from, you […]
‘Is this good?’: Your definitive guide to Product Seeding in 3 easy steps
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. In the first instalment of the new series we gave insight into ‘what constitutes a good Engagement Rate?’. This week, […]
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth of an additional £0.5billion on the cards by 2021. With people spending more time than ever in their homes due to the pandemic, the industry is definitely one to watch. Wearisma’s analytics tool revealed that homeware content saw […]
Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one of the most effective collaborators. Dove, Glossier, and Peloton are three companies pioneering #realpeople within their influencer marketing campaigns to great success. We’re living in the age of authenticity where trust and emotional connections build the foundations of […]
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned brands in the wake of the Black Lives Matter movement. Since its inception, Black-owned businesses have seen an uptake in sales but the brands making the biggest waves are those who have actively engaged their online audiences. We’ve […]
The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019 with $1bn in sight, her ambition has moved from Beauty to Skincare. With their motto “beauty for all”, the popularity of the brand can be credited to their commitment to inclusivity in both […]
‘Is this good?’ Your definitive guide to Engagement Rates
Wearisma’s new series ‘Is this good? Your definitive guide to…’ will provide you with key metrics to help you understand how to accurately measure the effectiveness of your influencer marketing activities and to check whether, well…if it’s good. One question we always get asked at Wearisma is ‘what is a good Engagement Rate?’. The answer […]
How Black Lives Matter moved beyond a hashtag
By now, we’ve all seen the harrowing video of 46-year-old George Floyd dying at the hands of the police. Sadly, George Floyd is the latest in a long list of names of Black people who have lost their lives due to systemic racism, but this time feels different. Floyd’s murder has reignited passions in the […]
The Brands Consumers are Engaging with During Covid-19
With many of us stuck inside during this anxious time we have been trying new things which we wouldn’t have necessarily done before, treating ourselves, and taking up hobbies to fill in the boredom. Wearisma’s insights and analysis team have identified significant changes in online conversations and trends as we adapt to a lock-down world. […]