Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019 with $1bn in sight, her ambition has moved from Beauty to Skincare. With their motto “beauty for all”, the popularity of the brand can be credited to their commitment to inclusivity in both […]
‘Is this good?’ Your definitive guide to Engagement Rates
Wearisma’s new series ‘Is this good? Your definitive guide to…’ will provide you with key metrics to help you understand how to accurately measure the effectiveness of your influencer marketing activities and to check whether, well…if it’s good. One question we always get asked at Wearisma is ‘what is a good Engagement Rate?’. The answer […]
How Black Lives Matter moved beyond a hashtag
By now, we’ve all seen the harrowing video of 46-year-old George Floyd dying at the hands of the police. Sadly, George Floyd is the latest in a long list of names of Black people who have lost their lives due to systemic racism, but this time feels different. Floyd’s murder has reignited passions in the […]
The Brands Consumers are Engaging with During Covid-19
With many of us stuck inside during this anxious time we have been trying new things which we wouldn’t have necessarily done before, treating ourselves, and taking up hobbies to fill in the boredom. Wearisma’s insights and analysis team have identified significant changes in online conversations and trends as we adapt to a lock-down world. […]
International Women’s Day
Yesterday was International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements of women. The day is a focal point in the movement for women’s rights and also marks a call to action in accelerating gender parity. More and more people are taking up this call to action every year. […]
How the Coronavirus is ushering consumers into their online worlds
With news of the virus across APAC spreading to Europe, Middle East and the US, global effects are beginning to show. Amidst fears of further spread, stock markets have plummeted and at the time of writing, the worst week since the 2008 financial crisis. Our Brand Advisory team at Wearisma have been monitoring the situation […]
The Coronavirus: Assessing its Impact on Consumer Sentiment
The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy. From the lives who will be forever changed by the virus directly, through bereavements and quarantines, to those who are indirectly impacted through a slowing economy peppered with store/factory closures, through disruption across supply chain, travel for holiday or […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts. Fashion conglomerates are grasping at the opportunity to leverage off the growing interest in the menswear market which is set to out-pace womenswear across the world by 2020, according to research by Euromonitor International. Several industry […]
Beyond the buzzword: What aspect of sustainability do online audiences actually care about?
Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands should be investing in. It’s becoming clearer that sustainability is a must for 2020 and beyond. Wearisma data reveals that globally, audience engagement with sustainability content has risen by over 50% year-on-year. The […]
The Top-Performing Campaigns of 2019
Last week, we looked ahead to 2020 and revealed the top trends that brands should be embracing in order to elevate their Influencer Marketing strategies. However, when planning ahead, it’s important to look back and acknowledge the successful campaigns that dominated online conversations in 2019. Utilising our platform built on A.I. and supported by human-centred […]
Influencer Marketing Trends for 2020
With 2020 on the horizon, Wearisma’s data and analytics team have put together 4 upcoming trends and predictions for brand strategists and Influencer Marketers to take into consideration. As we build on the power of Influencers, our predictions for the year are: Virtual Nations In the late 90s, social media was launched as a free […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
3 US Health & Wellness brands winning with Influencer Marketing
In 2019, Health and Wellness have been at the forefront of a lot of minds and arguably, social media has had a strong impact on this growth. A Healthline survey investigating the trends among Health and Wellness Influencers found that there are social media accounts providing advice and content on just about every health-related condition. […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]
Wearisma’s Ones to Watch Q2 2019: Sustainability Influencers
Sustainability is slowly becoming one of the main criteria that consumers consider during their purchasing decisions. When brands embrace sustainable practices, they’ll only maintain authenticity if they are working with brand advocates and influencers who organically live and promote sustainable lifestyles. To give you an idea of the type of people you should be working […]
3 Influencer Marketing Best Practices
In this post, Wearisma will provide you with 3 Influencer Marketing Best Practices, necessary for any brand aiming to generate a winning influencer strategy. With brands investing in Influencer Marketing at an increasing rate, it’s important to make sure that you’re making the highest return possible. For brands just developing an influencer marketing strategy, the […]
5 facts which prove why you need an influencer strategy
You may have read one or two news articles claiming that the Influencer Marketing bubble has burst but that sentiment couldn’t be further from reality. The concept of the ‘Influencer’ has been somewhat distorted as of late so we’ll provide you with a quick refresher. Influencers are passionate content creators who aim to provide honest […]
The Top 10 Destinations for your Influencer #PressTrip
Sponsored Influencer trips are among the most costly investments for brands but often produce the highest rewards. Wearisma’s Travel Index reveals 2019’s top 10 Influencer destinations to ensure you get highly engaging content when organising your next #presstrip. Tourism under the influence of Influencers It’s August, we’ve officially hit the height of summer and many […]
Influencer Marketing in UK, France & Japan
In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ To highlight the differences in Influencer Marketing across different markets, Wearisma has conducted a deep dive into the […]
Launch of new event series – first stop, Tokyo!
Wearisma was delighted today to launch a new series of events with The State of Influencer Trends in Japan and Europe! Industry leaders in Fashion, Beauty and Sports Apparel joined the Wearisma team in Tokyo to discuss the leading trends in the influencer marketing landscape. Beginning with a presentation by Wearisma Founder & CEO Jenny […]