As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on industry. Failing to create an ethical strategy can harm your brand reputation, cause you to lose revenue and prevent you from building a strong community […]
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often by incorporating rainbow colours onto their platform or adding a Pride-themed filter to their Linkedin logo. Here at Wearisma, we believe it’s time for brands to do more than participate in well-meaning but […]
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the growing need of brands and marketers to align influencer marketing ROI with social media campaign monitoring. As a certified partner, Digimind’s global client base now benefits from a direct channel to Wearisma’s industry-leading influencer marketing insights as a […]
Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive and in this two-part series, we’ll be exploring ways to do just that. To embrace marginalised communities authentically, brands need to commit to understanding and identifying the topics, voices and content that are driving conversations – all of […]
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]
How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of your brand’s community of advocates. In our last blog, we outlined the importance of brand advocacy programs and in our webinar, we revealed how a high BAI™ score is crucial to your brand’s survival. Below, […]
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. In Wearisma’s 2021 Brand Advocacy research (coming July 2021), 74% of people stated that more recommendations from people they know would encourage them to purchase from brands. It’s clear that […]
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue. The latest TikTok baked feta craze, […]
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to understand the impact of your activations on your overall brand. Wearisma’s reports are designed to solve the questions that standard analytics tools aren’t equipped to answer, such as: Which collection generated the highest influencer Share of Voice for […]
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon to the role of Chief Revenue Officer. Philippe has an impressive 20+ years of experience in strategic business leadership and has demonstrated success in rapid growth within management and sales, having held the position of VP at Qubit, […]
How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it, shop it” fast-fashion market. Relying primarily on social media sales strategies, brands such as Oh Polly are going from strength to strength across the globe – but how are they winning the influencer game? While the trusted likes […]
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have” to a necessity for driving traffic, revenue, and reaching global audiences. To help you assess the effectiveness and virality of your campaigns, we’ve outlined the top ways that luxury powerhouses are tapping into wider demographics to promote events, […]
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed that brands who aren’t inclusive and who don’t partner with the right influencers to help them tackle socio-political issues can suffer reductions in engagements and loss in brand interest. To give you an example of the influencers brands […]
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the Timeline’, with this week’s discussion focussing on ‘The Business of Sustainability’. Wearisma’s CEO and Founder Jenny Tsai is joined by a fantastic cohort of guest speakers: Diana Verde Nieto, Co-Founder, and CEO of Positive Luxury, Kaye Carmichael, luxury […]
TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App
With 800 million active users it goes without saying that TikTok has taken over the Social Media sphere. Having been labeled the fastest growing social media platform in the world influencers are flocking to the app to reap the benefits of the high engagement rates and increased exposure. With user numbers increasing by the day, […]
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands must understand the topics that are driving conversations in their key markets. Wearisma’s Insights team has pulled the most trended hashtags from Q2 and, unsurprisingly, #StayHome has emerged as a top contender across the board. However, as you’ll […]
[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. Update: We’ve just made it that much easier for you to accurately measure the effectiveness of your Engagement Campaigns! Wearisma’s […]
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to the closure of gyms, the industry was expected to suffer. However, consumers adapted. As they shifted to in-home or outdoor workouts, the buzz surrounding health & fitness began to rise. In fact, Wearisma’s data tracked an 84% increase […]
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month we’ll be joined by a series of industry experts where we discuss how to cut through the noise, generate meaningful impact, and cultivate engaged online communities. Marketing is changing faster than ever. Join us in disrupting the timeline to […]
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content […]
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and […]