Wearisma is featured in Business Insider as one of the most promising marketing and advertising companies according to VC’s, recognising our innovation and capabilities. Rupa Popat, founder and managing director of Araya Ventures says, “Wearisma’s six years of data across 15,000 brands and more than 70 countries differentiates the company from its competitor set. That […]
Morgan Stanley has invested in Wearisma to accelerate our growth
We are delighted to announce that Morgan Stanley has invested in Wearisma to help accelerate our growth (as can be seen in NY Times Square!), recognising our capabilities and investment potential. Wearisma is one of the 5 companies in their inaugural EMEA Multicultural Innovation Lab (EMCIL) whose mission is to create a more inclusive investment […]
Winner! Wearisma’s CEO Jenny Tsai wins Tech Pioneer of The Year Award
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has won Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, brands and […]
Wearisma’s CEO Jenny Tsai has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year!
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, […]
Coty x Wearisma at Coty’s Creator Social!
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week. To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented: The now and future predictions of Influencer Marketing How Wearisma […]
Wearisma’s Ones to Watch: Regional Influence, South Korea
To kick-start our Regional Influence campaign, we’re highlighting some of the influencers who are dominating the online space in South Korea and beyond. These online creators are not only creating captivating content, they’re also top-performing influencers who are reaching beyond their local space and making a global impact. YeonJeong Kim, head of global K-pop and […]
Sustainable Influence Part 3: Wearisma’s Ones to Watch
In our new three-part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. At Wearisma, we like to take a moment to highlight those who are authentically advocating for important social causes within the online community. This month, we’re passing the mic to influencers and […]
Sustainable Influence Part 2: How fashion brands use social media to tackle clothing waste
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From […]
Sustainable Influence Part 1: In the fight for sustainability, Influencer Marketing matters #COP26
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the […]
Listen: Keep Optimising Podcast – How to Find the Right Influencers with Jenny Tsai, Founder and CEO at Wearisma
We’re delighted to share that Wearisma’s Founder and CEO Jenny Tsai is the most recent feature on the Keep Optimising Podcast with Chloe Thomas. Listen now to discover: The key steps to finding the right influencers to work with and why the traditional influencer of celebrities are only one small piece of the puzzle. What […]
BHM Part 2: Meet the brands who are doing it right
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting up Black creatives and industry leaders, actively show what your brand is doing to take a stand. Simply pushing out a single-post shoutout for Black History Month on your social media channels and calling it a day will […]
BHM Part 1: What brands need to consider when celebrating Black History Month.
Following a year of racial turmoil and the subsequent calls for social justice across the globe, here at Wearisma we are reflecting on what Black History Month means in 2021. After the death of George Floyd in 2020 sparked long-overdue global protests against institutional racism and police brutality, the topic of race was once again […]
Webinar: How to stop building an audience (and create a community instead)
To celebrate the launch of our new brand advocacy report, Wearisma’s CEO and Founder Jenny Tsai hosted an interactive webinar, teaching you how to say ‘goodbye audience’ and ‘hello community.’ Watch to discover: How to discover and partner with the right consumer advocates. Examples of how the absence of a consumer advocacy strategy can make […]
Meet the Clients: Grace Fung, Influencer Marketing and Comms Lead, Coty UK
Last week we launched our new and exciting Video Series ‘Meet The Clients’ where in each episode we’re joined by industry titans from global brands who give their unique take on the increasing power of influencer marketing. In Episode 2, we are joined by Grace Fung, Influencer Marketing and Comms Lead for Luxury Colour and […]
Women’s Equality Day
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s Suffrage Amendment in 1920, making a turning point in the history of the struggle for equal treatment of women and their rights. In 2021, Women’s equality has grown to mean much more than just sharing the right to […]
Meet the Clients: Emma Little, Global Brand Advocacy Manager, MADE.COM
We’re delighted to announce the launch of our new Video Series ‘Meet The Clients’ where we are joined by industry titans from global brands. In each video, they’ll give their unique take on the increasing power of influencer marketing. They’ll also share how Wearisma’s solutions help drive the success of their online strategies and achieve […]
7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on industry. Failing to create an ethical strategy can harm your brand reputation, cause you to lose revenue and prevent you from building a strong community […]
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often by incorporating rainbow colours onto their platform or adding a Pride-themed filter to their Linkedin logo. Here at Wearisma, we believe it’s time for brands to do more than participate in well-meaning but […]
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the growing need of brands and marketers to align influencer marketing ROI with social media campaign monitoring. As a certified partner, Digimind’s global client base now benefits from a direct channel to Wearisma’s industry-leading influencer marketing insights as a […]
Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive and in this two-part series, we’ll be exploring ways to do just that. To embrace marginalised communities authentically, brands need to commit to understanding and identifying the topics, voices and content that are driving conversations – all of […]
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]
How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of your brand’s community of advocates. In our last blog, we outlined the importance of brand advocacy programs and in our webinar, we revealed how a high BAI™ score is crucial to your brand’s survival. Below, […]
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. In Wearisma’s 2021 Brand Advocacy research (coming July 2021), 74% of people stated that more recommendations from people they know would encourage them to purchase from brands. It’s clear that […]
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue. The latest TikTok baked feta craze, […]