Wearisma X Walpole Launch ‘The State of British Luxury Influence’

After the success of the Walpole Awards 2018, the UK luxury industry assembled again this week for the launch of ‘The State of British Luxury Influence’ White Paper – a joint publication by Wearisma and Walpole. For what will be the beginning of a quarterly series of White Papers from us here at Wearisma, this […]

Celebrating British Luxury at The Walpole Awards 2018

A celebration of the prevailing strength of the British luxury was the theme of the night at Walpole’s 2018 British Luxury Awards. Hosted in The Dorchester, the iconic setting was the perfect backdrop for the night’s festivities. Wearisma’s Founder and CEO Jenny Tsai and Charlotte Weston who heads up Insights & Analytics were in attendance […]

What Proportion of Influencer Content is an Ad?

With recent articles popping up on how much influencers are paid to generate sponsored content, it may explain why it may seem like our feeds are increasingly looking like a steady string of ads. Taking a deeper look at Instagram influencers in the UK, we pulled a sample of content creators who have posted sponsored […]

What % Of Influencers Post Sponsored Content?

Earlier this year, Bazaarvoice commissioned research into the attitudes of consumers across the UK, Germany, and France about their attitude towards influencers. They found that: 47% of consumers are “fatigued” by repetitive sponsored posts by influencers 49% of consumers would like to see stricter enforcement of rules for sponsored content 62% felt that influencer content […]

Beauty in Asia: Micro or Macro Influencers? (South Korea and Japan Edition)

The Asian beauty market is defined by its ability to swiftly launch new brands, new products and new technologies charged by the adoption of the digital world which is completely reshaping the retail market. With over 9.9% of beauty product sales occurring online in Asia, digital channels have lowered barriers to entry, enabling consumers from […]

The Beauty Brands That Dominated China In August

In August, the Chinese microblogging platform, Weibo announced that it saw an increase of growth in Q2 (via younger users joining the platform) of 70 million additional users amounting to a total of 431 million monthly active users. Weibo is on the rise again as this is coupled with net revenues of $426.6m in Q2 […]