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What are the risks of influencer marketing without research and strategy?

[ credits: @markwickens, @maria_bernad] You know the drill: you’ve got an event next week and need to plan your social ASAP.…
[LinkedIn] Lessons from Milan: how luxury brands approach influencer marketing

This post was originally posted on LinkedIn by Founder & CEO of Wearisma, Jenny Tsai. With over 75% of wealthy internet shoppers…
[LinkedIn] Influencer Marketing in Japan and What We Can Learn From It

Influencer marketing in Japan is different than in Europe or the US. Here’s how influencer marketing is shaping up in Japan.
[LinkedIn] How Brands Should Rethink “Fit” for Social Influencers

How brands should be thinking about influencer marketing strategies and influencer selection.
UK Digital Marketing Seminar : Wearisma To Speak

Object:Public free Field:Innovation business Venue:Tokyo metropolitan area Sponsorship:Embassy of the British Embassy in Japan International Trade Dept. Cooperation:Japan Advertising Association, Japan Advertisers…
Diary Directory Sits down with Wearisma: Jemma Lamble meets Jenny Tsai

Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor,…
The Real Deal : Is Influencer Marketing losing its authenticity?

Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly…
2017: The social trends set to soar into the new year

As 2016 draws to a close, there aren’t many of us that would dispute that this year has seen social and digital…
Pinterest: The forgotten influencer marketing platform?

Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media…