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The Coronavirus: Assessing its Impact on Consumer Sentiment
The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy. From the lives who will be…
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Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full…
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Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts. Fashion conglomerates are…
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Beyond the buzzword: What aspect of sustainability do online audiences actually care about?
Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands…
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The Top-Performing Campaigns of 2019
Last week, we looked ahead to 2020 and revealed the top trends that brands should be embracing in order to elevate their…
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Influencer Marketing Trends for 2020
With 2020 on the horizon, Wearisma’s data and analytics team have put together 4 upcoming trends and predictions for brand strategists and…
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Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the…
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Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule…
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Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but…