The recent (US-based) Vogue vs. bloggers face-off was revealing as it pulled back the curtain on the traditional media outlet’s complicated relationship with the new ‘social’ vanguard. It struck me as indicative of something much deeper and more fundamental, however. Namely that we’re witnessing the biggest fragmentation of media consumption in history since the invention of the […]
Wearisma: Speaking At Cannes Lions
The 63rd Cannes Lions International Festival of Creativity kicks off this week and Wearisma will be bringing their global social marketing experience to the Young Social Media Creative Academy.