Influencer marketing in Japan is different than in Europe or the US. Here’s how influencer marketing is shaping up in Japan.
How brands should be thinking about influencer marketing strategies and influencer selection.
Object:Public free Field:Innovation business Venue:Tokyo metropolitan area Sponsorship:Embassy of the British Embassy in Japan International Trade Dept. Cooperation:Japan Advertising Association, Japan Advertisers Association Remarks:free entrance. Simultaneous interpretation available. Capacity 105 people. Those who wish to participate, please register from the relevant link by February 20, 2017 (Monday). In the case of a large number of […]
Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor, Jemma Lamble, to discuss the future of influencer marketing and the role Wearisma will play in the future of social and digital. Overview Introducing digital trend, visual commerce – the ability to shop […]
Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly trusted voice. Where print publications and TV ads used to dictate the purchasing habits of targeted markets around the world, now influencer marketing is the go-to guide of what to buy, where to […]
As 2016 draws to a close, there aren’t many of us that would dispute that this year has seen social and digital strive to the forefront of necessity and validity within modern society, hugely down the the fact that these industries have been innovative, effective and massively efficient in the way that they are responding […]