Get your copy today! In this report you’ll discover: Why brand advocacy is the most cost-effective and essential influencer marketing strategy to drive engagement and activate a loyal consumer base Why prioritising trust, transparency, and purpose in your brand vision can help drive purchase decisions with everyday consumers How brands who don’t leverage the power of organic, consumer-driven content perform against brands […]
Meet the Clients: Grace Fung, Influencer Marketing and Comms Lead, Coty UK
Last week we launched our new and exciting Video Series ‘Meet The Clients’ where in each episode we’re joined by industry titans from global brands who give their unique take on the increasing power of influencer marketing. In Episode 2, we are joined by Grace Fung, Influencer Marketing and Comms Lead for Luxury Colour and […]
Women’s Equality Day
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s Suffrage Amendment in 1920, making a turning point in the history of the struggle for equal treatment of women and their rights. In 2021, Women’s equality has grown to mean much more than just sharing the right to […]
Meet the Clients: Emma Little, Global Brand Advocacy Manager, MADE.COM
We’re delighted to announce the launch of our new Video Series ‘Meet The Clients’ where we are joined by industry titans from global brands. In each video, they’ll give their unique take on the increasing power of influencer marketing. They’ll also share how Wearisma’s solutions help drive the success of their online strategies and achieve […]
7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on industry. Failing to create an ethical strategy can harm your brand reputation, cause you to lose revenue and prevent you from building a strong community […]
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often by incorporating rainbow colours onto their platform or adding a Pride-themed filter to their Linkedin logo. Here at Wearisma, we believe it’s time for brands to do more than participate in well-meaning but […]