The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]
Introducing Wearisma’s Consumer Advocacy Tab
Demo our new and exciting Consumer Advocacy Tab! With Wearisma’s Consumer Advocacy Tab, you can now identify and work with the everyday consumers who are the most powerful advocates for your brand and make data-driven, informed decisions on your gifting strategies. Here’s how Wearisma’s CAT can support your Influencer Marketing: Discover the advocates organically driving […]
Wearisma’s Brand Advocacy Index™ within APAC
Download your copy today! Wearisma’s Brand Advocacy Index™ (BAI) is a measure of the intensity of your brand’s community of advocates. This insight will give you Wearisma’s BAI™ score and ranking for the top Luxury, Jewellery, Fashion and Beauty in APAC. What the Wearisma’s BAI™ score tells you: How powerful your advocate community is. How […]
Webinar: Brand Advocacy in APAC
We were delighted to host a re-run of our ‘How to revolutionize your Influencer Marketing strategy with Brand Advocacy’ Webinar last week for our APAC and SEAP based audience. Wearisma insiders Charlotte Darby, Head of Client and Influencer Services, and Vicky Shiao-Yun Huang, Business Development and Client Success Manager, discussed the value of brand advocacy […]
Take your Brand Advocacy Strategy to the next level
Download your copy today! In this insight you will learn: The insights which explain what brand advocacy is and prove why it’s crucial to have a strong brand advocacy strategy Examples of how brand advocacy campaigns lead to higher Engagements and Media Value How Wearisma supports the Brand Advocacy cycle and the steps you need […]
EBook: Your Complete Guide to Brand Advocacy
Follow this guide to level up your Brand Advocacy Strategy To access the steps to success on all things Brand Advocacy, download our Ebook today. Research reveals that ‘customers referred by brand advocates have a 37% higher retention rate,’ it’s clear that consumer’s decisions and buying purchases are and will continue to be heavily influenced […]