While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue. The latest TikTok baked feta craze, […]
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to understand the impact of your activations on your overall brand. Wearisma’s reports are designed to solve the questions that standard analytics tools aren’t equipped to answer, such as: Which collection generated the highest influencer Share of Voice for […]
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon to the role of Chief Revenue Officer. Philippe has an impressive 20+ years of experience in strategic business leadership and has demonstrated success in rapid growth within management and sales, having held the position of VP at Qubit, […]
How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it, shop it” fast-fashion market. Relying primarily on social media sales strategies, brands such as Oh Polly are going from strength to strength across the globe – but how are they winning the influencer game? While the trusted likes […]
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have” to a necessity for driving traffic, revenue, and reaching global audiences. To help you assess the effectiveness and virality of your campaigns, we’ve outlined the top ways that luxury powerhouses are tapping into wider demographics to promote events, […]
How to win at TikTok.
Download your copy today! In this insight you will learn: What TikTok is and why your brand needs a presence on this platform How TikTok compares to other social media platforms Which audiences can you reach on TikTok Which brands are doing well on TikTok How Wearisma can help you manage your cross-platform activities If […]