Download your copy today! From the US to the Philippines and Thailand to the United Kingdom, the Korean cultural economy is on the rise, showing no signs of slowing down anytime soon. But what is it about these Korean hits that makes them so appealing to the Western world and beyond?
To kick-start our Regional Influence campaign, we’re highlighting some of the influencers who are dominating the online space in South Korea and beyond. These online creators are not only creating captivating content, they’re also top-performing influencers who are reaching beyond their local space and making a global impact. YeonJeong Kim, head of global K-pop and […]
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From […]
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the […]
We’re delighted to share that Wearisma’s Founder and CEO Jenny Tsai is the most recent feature on the Keep Optimising Podcast with Chloe Thomas. Listen now to discover: The key steps to finding the right influencers to work with and why the traditional influencer of celebrities are only one small piece of the puzzle. What […]
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting up Black creatives and industry leaders, actively show what your brand is doing to take a stand. Simply pushing out a single-post shoutout for Black History Month on your social media channels and calling it a day will […]