As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on industry. Failing to create an ethical strategy can harm your brand reputation, cause you to lose revenue and prevent you from building a strong community […]
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often by incorporating rainbow colours onto their platform or adding a Pride-themed filter to their Linkedin logo. Here at Wearisma, we believe it’s time for brands to do more than participate in well-meaning but […]
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the growing need of brands and marketers to align influencer marketing ROI with social media campaign monitoring. As a certified partner, Digimind’s global client base now benefits from a direct channel to Wearisma’s industry-leading influencer marketing insights as a […]
Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive and in this two-part series, we’ll be exploring ways to do just that. To embrace marginalised communities authentically, brands need to commit to understanding and identifying the topics, voices and content that are driving conversations – all of […]
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]
Introducing Wearisma’s Consumer Advocacy Tab
Demo our new and exciting Consumer Advocacy Tab! With Wearisma’s Consumer Advocacy Tab, you can now identify and work with the everyday consumers who are the most powerful advocates for your brand and make data-driven, informed decisions on your gifting strategies. Here’s how Wearisma’s CAT can support your Influencer Marketing: Discover the advocates organically driving […]