In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the […]
Listen: Keep Optimising Podcast – How to Find the Right Influencers with Jenny Tsai, Founder and CEO at Wearisma
We’re delighted to share that Wearisma’s Founder and CEO Jenny Tsai is the most recent feature on the Keep Optimising Podcast with Chloe Thomas. Listen now to discover: The key steps to finding the right influencers to work with and why the traditional influencer of celebrities are only one small piece of the puzzle. What […]
How to stop building an audience (and build a community instead)
Download your copy today! In this insight you will learn: How to discover and partner with the right consumer advocates. Examples of how the absence of a consumer advocacy strategy can make your brand irrelevant. The necessary steps to build a winning consumer advocacy strategy. How Wearisma’s solutions helped #AnnSummers achieve an ER 40% higher […]
Webinar: How to stop building an audience (and create a community instead)
To celebrate the launch of our new brand advocacy report, Wearisma’s CEO and Founder Jenny Tsai hosted an interactive webinar, teaching you how to say ‘goodbye audience’ and ‘hello community.’ Watch to discover: How to discover and partner with the right consumer advocates. Examples of how the absence of a consumer advocacy strategy can make […]
The state of brand advocacy in 2021 (Full Report)
Get your copy today! In this report you’ll discover: Why brand advocacy is the most cost-effective and essential influencer marketing strategy to drive engagement and activate a loyal consumer base Why prioritising trust, transparency, and purpose in your brand vision can help drive purchase decisions with everyday consumers How brands who don’t leverage the power of organic, consumer-driven content perform against brands […]
Meet the Clients: Grace Fung, Influencer Marketing and Comms Lead, Coty UK
Last week we launched our new and exciting Video Series ‘Meet The Clients’ where in each episode we’re joined by industry titans from global brands who give their unique take on the increasing power of influencer marketing. In Episode 2, we are joined by Grace Fung, Influencer Marketing and Comms Lead for Luxury Colour and […]