Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. In the first instalment of the new series we gave insight into ‘what constitutes a good Engagement Rate?’. This week, […]
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth of an additional £0.5billion on the cards by 2021. With people spending more time than ever in their homes due to the pandemic, the industry is definitely one to watch. Wearisma’s analytics tool revealed that homeware content saw […]
Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one of the most effective collaborators. Dove, Glossier, and Peloton are three companies pioneering #realpeople within their influencer marketing campaigns to great success. We’re living in the age of authenticity where trust and emotional connections build the foundations of […]
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned brands in the wake of the Black Lives Matter movement. Since its inception, Black-owned businesses have seen an uptake in sales but the brands making the biggest waves are those who have actively engaged their online audiences. We’ve […]
The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019 with $1bn in sight, her ambition has moved from Beauty to Skincare. With their motto “beauty for all”, the popularity of the brand can be credited to their commitment to inclusivity in both […]
‘Is this good?’ Your definitive guide to Engagement Rates
Wearisma’s new series ‘Is this good? Your definitive guide to…’ will provide you with key metrics to help you understand how to accurately measure the effectiveness of your influencer marketing activities and to check whether, well…if it’s good. One question we always get asked at Wearisma is ‘what is a good Engagement Rate?’. The answer […]