In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From […]
BHM Part 2: Meet the brands who are doing it right
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting up Black creatives and industry leaders, actively show what your brand is doing to take a stand. Simply pushing out a single-post shoutout for Black History Month on your social media channels and calling it a day will […]
BHM Part 1: What brands need to consider when celebrating Black History Month.
Following a year of racial turmoil and the subsequent calls for social justice across the globe, here at Wearisma we are reflecting on what Black History Month means in 2021. After the death of George Floyd in 2020 sparked long-overdue global protests against institutional racism and police brutality, the topic of race was once again […]
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]