Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. Update: We’ve just made it that much easier for you to accurately measure the effectiveness of your Engagement Campaigns! Wearisma’s […]
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month we’ll be joined by a series of industry experts where we discuss how to cut through the noise, generate meaningful impact, and cultivate engaged online communities. Marketing is changing faster than ever. Join us in disrupting the timeline to […]
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content […]
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and […]
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with their consumers. As the dust settles on our new reality, influencer marketing has emerged as a leading channel for its ability to help brands build communities and engage consumers in a consistent and authentic way. The uptake in […]
Clicks and Sales Tracking: Complete your marketing funnel with Wearisma’s new tool
How can you accurately measure if you’re generating an impactful and cost-effective influencer marketing campaign? Wearisma’s newest launch is the answer. Our new Clicks and Sales Tracking tool will help you fill in the blanks and generate an accurate picture of your overall ROI. Instead of guessing where your site traffic is coming from, you […]