After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
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The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]
How to win at TikTok.
Download your copy today! In this insight you will learn: What TikTok is and why your brand needs a presence on this platform How TikTok compares to other social media platforms Which audiences can you reach on TikTok Which brands are doing well on TikTok How Wearisma can help you manage your cross-platform activities If […]
Social Media Benchmarks to Refine Your Marketing Strategy.
Download your copy today! In this insight you will learn: Why you need accurate influencer marketing benchmarks What Engagement Rates should your influencers and campaigns be achieving on TikTok, YouTube and Instagram? How to set up a free consultation to receive Engagement Rate benchmarks for your industry How Wearisma’s cross platform influencer marketing solutions can […]
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed that brands who aren’t inclusive and who don’t partner with the right influencers to help them tackle socio-political issues can suffer reductions in engagements and loss in brand interest. To give you an example of the influencers brands […]