In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. In an era where sustainability is no longer a lifestyle choice but an essential, we can understand why the demand for content that promotes sustainable living is on the rise. From […]
All Posts
Sustainable Influence Part 1: In the fight for sustainability, Influencer Marketing matters #COP26
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. As we approach Black Friday on the 27th November, an annual day associated with mass consumption, it’s never been more important for both brands and consumers alike to authentically embrace the […]
Listen: Keep Optimising Podcast – How to Find the Right Influencers with Jenny Tsai, Founder and CEO at Wearisma
We’re delighted to share that Wearisma’s Founder and CEO Jenny Tsai is the most recent feature on the Keep Optimising Podcast with Chloe Thomas. Listen now to discover: The key steps to finding the right influencers to work with and why the traditional influencer of celebrities are only one small piece of the puzzle. What […]
BHM Part 2: Meet the brands who are doing it right
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting up Black creatives and industry leaders, actively show what your brand is doing to take a stand. Simply pushing out a single-post shoutout for Black History Month on your social media channels and calling it a day will […]
BHM Part 1: What brands need to consider when celebrating Black History Month.
Following a year of racial turmoil and the subsequent calls for social justice across the globe, here at Wearisma we are reflecting on what Black History Month means in 2021. After the death of George Floyd in 2020 sparked long-overdue global protests against institutional racism and police brutality, the topic of race was once again […]
How to stop building an audience (and build a community instead)
Download your copy today! In this insight you will learn: How to discover and partner with the right consumer advocates. Examples of how the absence of a consumer advocacy strategy can make your brand irrelevant. The necessary steps to build a winning consumer advocacy strategy. How Wearisma’s solutions helped #AnnSummers achieve an ER 40% higher […]