WeArisma in Metro on British Cleanfluencers 

The popularity of cleanfluencers continues to grow around the world providing collaboration opportunities for FMCG and cleaning products brands.

“Between January and May, there were more than 163,000 cleaning content pieces uploaded on Instagram globally and 2,520,000,000 TikTok hits, according to analytics company WeArisma.”

Meanwhile, the #cleanfluencers hashtags on TikTok has 6.6million views and MrsHinchHome – one of the best-known of the online housekeepers – has 4.7 million Instagram followers; alongside a book, a product range and her own verb for cleaning; ‘to Hinch’.”

Read the full article here.