Which Luxury Giants are topping the Japanese influencer tables?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Luxury brands in Japan. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
In 2018, Gucci was the most mentioned luxury brand in Japan. Gucci’s success in this region can be attributed to their creation of Japanese specific content. For example, this year in Japan, the brand’s debut of the ‘Made in Japan’ shopper bag in collaboration with Japanese designer Rei Kawakubo (of Comme des Garçons). The brands adoption of the Japanese aesthetic was sure to delight Japanese audiences.
In a similar fashion, Dior; who achieved the third highest number of mentions this year in Japan, produce a high level of content surrounding their SS19 #DiorPreFall menswear show in Tokyo.