It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Beauty brands in France. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
Sephora’s french account (@sephorafrance) is France’s most mentioned beauty brand for 2018. More than just a beauty retailer, Sephora also houses an extensive range of own-brand products. As opposed to previous years when Sephora was collaborating with influencers on a project basis, it’s now taken the route of creating long lasting relationships with influencers like Sananas (@sananas2106), nurturing them as long-term brand ambassadors which may have contributed to its success. NYX Cosmetic’s french account received the fifth highest number of mentions. The beauty brands has seen success by focuses on quality over quantity by working with a micro influencers such as Lariesa Lapré (@thebeautynerd_nl) and Miss Lilith (@misslilith) who both have <10K followers. The finding that the French accounts of international beauty brands Sephora and NYX Cosmetics rank highly on this list suggests that brands should continue to create region specific content.
When working with influencers L’oreal’s thorough vetting process can also explain its position as one of the top ten most mentioned beauty brands this year. Eliminating suspicious influencers, conducting background checks and hand picking the right ones to work with has allowed them to produce authentic and engaging content.